WOMEN'S

Career Transformation
Academy

The blueprint you need to build confidence, get after your goals, and take control of your career so you can thrive in a male-dominated field

In this comprehensive five-week program, you’ll go from feeling lost and uncertain in a male-dominated industry to feeling confident and in control as you rise up and take ownership of your career. By uncovering your personal and authentic career mission, vision, & values, you’ll learn to set effective goals, ditch the imposter syndrome, build a trusted network, and master the art of negotiations.

WCTA Fall 2022 has closed. Join the waitlist so you don't miss out!

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Before I Tell You All About This Career-Changing Program, Let's Talk About Who This Is Really For...

You are a badass woman who is early in your career and working in a male-dominated field. And you’re ready for a career that is in alignment with your true authentic self, where you feel confident and in control, and ready to get after it!

Whether You're...

  • struggling with feelings of imposter syndrome in your work and know that the key to being happy in your job is building your confidence and owning your true worth.
  • ready to finally figure out effective networking and finding mentors and sponsors so you can build your own personal support team and maybe even go after a new position or a promotion.
  • a woman who is ready to show up as her true authentic self and set goals to build a career based on your own unique version of success (instead of someone else's expectations).

Then you’re in the right place! And I’m going to tell you exactly how the Women’s Career Transformation Academy will give you the tools, inspiration, and support to empower you on this journey to stepping into your power and showing up in your career with confidence.

By the end of this program,

you will have:

  • Nailed down your elevator pitch
  • Identified your personal career mission, vision, and values that are in alignment with your unique values
  • Set smart goals that will effectively help you be more productive in achieving your authentic career
  • Discovered a self-coaching tool that will help you master your mindset long after this course is over
  • Developed your personal career advisory board full of mentors and sponsors
  • Created a personalized checklist to help you make decisions and negotiate when it comes to new opportunities
  • Crafted a personal financial plan to help you feel more confident in your career choices
"Dr. Aerni is one of the most inspiring teachers you could ever find!
Her tenacious determination to be her authentic self, do the right thing, and have confidence in her own worth was transformative during my sports medicine fellowship. She helped me find my voice and stand up for myself during a difficult work situation. And she helped me negotiate my first job out of fellowship, which included walking away from a negotiation that wasn't going well and successfully negotiating for another position that better served my own goals and values.
Even after doing fellowship with her, I still signed up for the Women's Career Transformation Academy.
And YES, it was worth the money and it was life-changing."
Rebecca King, MD
Sports Medicine and Family Medicine Physician

A small sample of AMAZING women who've worked with Dr. Giselle Aerni

Dr. Aerni helped me build my confidence in caring for my athletes, in trying new things, and in calling out sexist BS (like when all the men in the room are called "Dr. So-and-so," but they call me by my first name). Dr. Aerni has given me excellent career advice by asking me thoughtful questions that prompted me to realize what my personal goals were and what was important to me. And then she helped me negotiate, refusing to let me undersell myself!
Samm Scarneo-Miller, PhD, ATC
Program Director, Assistant Professor
I really appreciate Dr. Aerni's proactive approach to teaching. She was patient, calm, and collected every time I worked with her, which helped me build my confidence. I particularly appreciated her candidness when it comes to talking about career goals. Dr. Aerni helped me tremendously, and after only two weeks with her, I came out confident in my skills as a resident, but also with some good questions to think about as I moved into fellowship and beyond.
Christle Guevarra, DO, MS
Sports Medicine Fellow
To this day, when I have a question about my career or life in general, Giselle is one of the first people I turn to. Her advice is always knowledgeable & useful. She helped me find confidence in myself (shocking, since maybe I had too much of it to begin with), so maybe it was more of a healthy balance of confidence. I'm thankful every day that she was my fellowship director because I came out with a friend and mentor who has completely changed my life and my trajectory.
Rebecca King, MD
Sports Medicine and Family Medicine Physician
Giselle is a natural leader. She stands up for what she believes in, and has no quit! As a young female professional, she is the mentor of my dreams. With my aspirations of medical school, Giselle helped me brainstorm what I want my life to look like and how to get there. She has helped me maintain work/life balance, happiness, and ambition as priorities in my career path. Chances are, if you are considering something like what Giselle offers, you are ready to make some positive changes in your life. Invest in yourself. Do yourself a favor, and work with someone who truly cares about your happiness and success.
Jordan P.
4th year Medical Student
Giselle is a strong role model and genuinely interested in the success of her mentees. One of the qualities I most admire is her desire to lift up other women. Giselle helped me discover my voice. At first it was really uncomfortable, but with her support, I was able to build my confidence and have flourished professionally as a result. Dr. Aerni is also super knowledgeable about finances and helped me create a plan with resources in regards to student loan repayment and buying a home. Professionally, she helped me in contract negotiation and encouraging me to speak up. Dr. Aerni is incredible and you’ll discover how much value she could add to your life, just like she did mine.
Laura Shaffer, MD
Sports Medicine Physician

What's Inside
Career Transformation Academy

MODULE

01

Identity & Your Personal Brand

Here’s why it pays to learn from someone who has had different jobs, reinvented herself, and trained and mentored over one hundred women in their own careers – I know exactly where most women get stuck in trying to navigate their careers, particularly when working in male-dominated fields. In this module, we’re going to start at the beginning and determine your own unique and personal career brand identity.

We will set you up for success by identifying your mission, vision, and values. By achieving clarity on who you are, what you bring to the table, and how you bring it, you’ll be on the fast-track to delivering the perfect elevator pitch.

You’ll finish this module feeling confident in your own unique value and self-worth. 

By changing the stories you are telling yourself about who you are and what you do, you’ll take ownership of your personal career brand and move forward in your career from a centered and authentic space.

Highlights:

  • Identify your personal mission, vision, and values, because let's be honest, your career isn't all that you are! But a career that reflects your values - that's a sweet place to be coming from.
  • Discover your personal career brand. Not only will this help you craft your elevator pitch (ahem, see below), it also acts as the foundation to help you identify your goals and career plan.
  • Craft your elevator pitch to be able to explain to anyone at anytime who you are, what you do, and how you do it. Knowing yourself and your worth is the first step to advocating for yourself in your career.

MODULE

02

Setting Goals

Once you are centered in your identity and personal career brand, now you’re ready to make plans and set some freaking amazing goals.

Yes! There is an actual science to setting effective goals that is proven to help you be more productive and to help you be happier along the way.

In this module, you’ll take what you learned in the first module to identify your WHY, your reasons for going after your goals, and your motivation.

I’ll walk you through the proven method to set SMARTER goals and you’ll finish this module with a set of achievable goals that are in alignment with your purpose and values.

And yes, I know that life isn’t always sunshine and rainbows and straight paths forward. Things change. Goals change. Life happens. And we will address that head on in this module!

Highlights:

  • Learn several exercises to help you identify your WHY behind the goals. Identifying the purpose behind the goals will help you get and stay motivated on your path to achieving your goals.
  • Use the SMARTER goal-setting process to set effective goals during this module. You'll not only learn the process, but you will practice it, and leave this module with actionable goals we can track for the rest of the course. Love to see that progress in action!
  • Tackle your to-do list by mapping out your goals to be able to make sure you're spending your time and money on the important things. YOUR important things. Not every single project that gets dumped in your lap.

MODULE

03

Master Your Mindset

This may be the most important module of the bunch. And this is my particular sweet spot. If you skimmed those testimonials, you saw that one of my skill sets is helping other women develop their confidence and own their self worth.

I purposefully placed this module after the Identity and Goal-Setting modules because I truly believe that when you know who you are, and are rooted in your values, you’re able to build authentic goals, and all of this adds up to creating a foundation of self-confidence.

We know that women who work in male-dominated fields are more likely to struggle with feelings of imposter syndrome, perfectionism, and fear of failure. 

You’ll finish this module with the skills to tackle your mindset, navigate the negative voices in your head, and control your own narrative.

Highlights:

  • Go from imposter to empowered, because it's tiring to constantly second-guess your self. I'm sitting here knowing that you are a badass who is capable of so much, and I'm going to bring you right over here into this party.
  • Discover how your thoughts control your feelings which leads to your actions - and how to interrupt this chain right at the top. Thought work is key to improving your mindset. You'll learn how to take ownership of your thoughts and by doing so, go after the actions and results that you want.
  • Expand your attitude and your definition of success by cultivating a growth mindset. Because life is always changing and there will always be challenges along the way. Approaching your career with a growth mindset won't get rid of the challenges, but will help you move through them without stopping, hiding, or excessive cringing.

MODULE

04

Networking

This module is brought to you by an introvert. An introvert who has been a WNBA team physician, NCAA DI and DIII team physician, a fellowship program director, committee member and chair on national professional organizations, and a podcaster who interviews new guests every week on her show. So yes – introverts can network too!

Regardless of how you recharge your energy, networking is vital to your career. Obviously networking can help with promotions, career changes, and finding new positions. But just as important, building your network, even if you love your current position and never want to change it, helps you build your community. And as a woman working in a male-dominated field, creating a community of support and encouragement is a must.

In this module, you’ll learn how to effectively network, how to find mentors and sponsors and spot the *ssholes pretending to be your mentor just so they can get you to do all of their work for them.

You’ll finish this module having crafted your career advisory board and with a plan on how to update and maintain your career network.

Highlights:

  • Clarify the difference between mentors and sponsors, because there is a clear difference and you need both in your career! Oh, and did I mention, I'll include some skills to teach you how you can become a strong mentor and sponsor yourself? Because heck yes. This is a two-way street and we are building strong confident women who aren't afraid to bring others up with them.
  • Learn the tools to effectively network and start putting them into action this week. Whether you are naturally outgoing and extroverted or a shy introvert, or anywhere else on the map, you'll learn skills to help you network and we'll get started with the community we're building right here within this course.
  • Create your personal career advisory board filled with individuals that you respect and who respect you. I will not be telling you to go talk to strangers about your career. I do NOT recommend getting career advice from the highest ranking person in your field just because they are a supposed expert. If they don't fit with you and your values and if they don't have the ability to put your skills and goals foremost when providing you advice, then you don't need their advice.

MODULE

05

Personal Finance & Negotiation

What happened here? Did we take a left turn? Absolutely not! I strongly believe that being in control of your personal finances, and having a thorough understanding of your financial situation with a concrete plan, gives you the freedom to have more choices and more negotiating room within your career.

You may not have the proverbial “F-You” money yet, but knowing what that number is and how you can get there can bring you a world of confidence when making decisions. Whether deciding if you’re going to leave a toxic work environment, or deciding between two job options, or deciding what you need to negotiate for when asking for a raise or getting hired for your dream position… knowing your finances puts you in control and gives you more options.

This is a 101 course. I’m going to make sure you understand the basics: your income/expenses, retirement, insurance policies, etc. This could be an entire 5-week course on its own (I mean, heck, it could be 10 weeks!), and I get pretty nerdy about math so you know we’re going to have a good time. 

In this module you’re going to get the overview/360° view of your finances. And then we can negotiate!

Negotiation comes after you know your values, understand your worth, identify your goals, build a good reputation with your network, and have a lock on your finances. Money isn’t everything, but you need to know how much you need in order to effectively negotiate for what you want.

Highlights:

  • Identify your favorite system of tracking money in and money out. You may be someone who loves a budget, you may hate budgets - either way, there's a system for you. But you have to know where your money is going. Seeing this in black and white will help you track if you're putting your money where your mouth is. Are you investing in yourself? Are you investing in your goals? Are you investing according to your values? Make your money work for you!
  • Map out the 360° view of your financial situation by putting your incomes, expenses, debts, mortgages, retirements, and investments all in one place. You'll create a birds-eye view so you can identify any gaps or areas for improvement and feel confident in knowing your full financial picture.
  • Create a negotiation document to help you identify your needs and wants when going into a negotiation. And big surprise, we'll be bringing it back to your personal career mission, vision, and values, your elevator pitch, your goals, and more to bring this document together and make you a negotiation queen.

When you enroll during this special,
limited time period, you'll get:

Women's Career Transformation Academy

  • 5 Implementation Modules that walk you through a systematic approach to transforming your career from one of uncertainty, with a lack of direction, and feelings of imposter syndrome, to a career rooted in confidence that is authentically built on your personal values.
  • A personal career brand template that helps you nail your elevator pitch so that you can start with knowing your worth and grow to advocating for yourself and your career future.
  • A proven goal-setting framework to create actionable goals that will help you be more productive and satisfied in your career.
  • Next level networking strategies that help you create a support system for your career and identify mentors and sponsors while you build your personal career advisory board.
  • An introduction to personal finances that helps you see your whole financial picture so that you can negotiate from a position of strength.

The 5 modules will rolled out one at a time over the 5 week course – so that you have ample time to dive into the lessons and complete any exercises before moving onto the next.

We do this to protect your time, focus, and attention and to spare you from the overwhelm (which is another mindset topic we will happily dig into!). 

Plus You'll Get These Bonuses To Help You
Generate Unstoppable Momentum
In Your Career Transformation

Bonus 01

Access To A Private, Members-Only Facebook Group

Start building your community of like-minded women who all share the same goal of building a confident career and thriving authentically in their male-dominated fields.

What you'll get:

  • 5 weeks of a supportive Facebook community of women, because we are all in this together.
  • A space to overcome isolation and learn from each other. Consider this your mastermind. You'll do the videos and exercises on your own but then bring them together for discussion with other women who are on the same journey.

Bonus 02

Weekly Group Coaching

Take a deeper dive into each module with Dr. Giselle Aerni each week during the program.

What you'll get:

  • 5 sessions of group coaching with Dr. Giselle Aerni. Sessions will be Thursday evenings at 8:30pm ET and will be recorded and placed in the Facebook group in case you can't make the time.
  • Knowledge, Q&A, and Coaching. Each week, Dr. Aerni will speak to the topic and you'll also have the opportunity to submit any questions before-hand which can help drive the discussion. Depending on the size of enrollment, you may have the opportunity to have your question answered, be coached live in front of the group, or learn from other women being coached and offering up your own support and advice.

Plus You'll Be Backed By A Risk-Free 30-Day Guarantee

Let me say this upfront.

The Women’s Career Transformation Academy is a comprehensive program with strategically organized modules to help you go from feeling lost and uncertain in navigating your career to kicking off imposter syndrome and owning your self worth so that you can rise up in your career with confidence.

The women taking this course are committed to improving their confidence, setting goals, and creating an authentic career that is unique to their values – while in a community of other badass women who are similarly committed.

Now here’s the thing.

If you are simply not feeling it, reach out and let us know within 30 days and we’ll refund your investment. 

 

Burning questions your fellow early career women asked before snagging their access

Hi friend!

Thank you for being here and asking these questions.

If you are a woman trying to navigate her career and struggling with her confidence, setting goals, believing and articulating the unique value only you can bring to the table…

You are in the right place!

If you look around you in the office/workplace/zoom meeting and see mostly men…

Heck yes you’re in the right place!

If you identify as a woman (cis-gendered, trans-gendered, or non-binary too, get on in here!) and if we feel like your people…

Get on in here!

You do not have to fit all of these categories in a neat little package. 

If this course and these modules are resonating with your burning desire to rise up in your career, then woman, GET IN HERE!

You deserve to feel good about your career. You deserve to feel confident in who you are and what you bring to whatever table you’re at.

You are worth it.

I’ll be honest with you.

YES you’re going to learn a lot inside the Women’s Career Transformation Academy.

And YES, doing the mindset work to build up your confidence takes time and practice.

But that’s what’s so great about this course! I walk you through the material step-by-step, one week at a time.

And you’re doing this with a group of other like-minded women who are going through the exact same process as you.

So you will get uncomfortable at times. 

But here’s the thing…

We’ll be leaning into that discomfort and learning how to manage it as you build your confidence, create your goals, and GET AFTER IT!

As long as you’re willing to invest a few hours each week, you will see transformation.

AND, you’ll have access to the course materials for 6 months! So you can pace yourself and revisit the material, and give yourself all the time you need to soak up the goodness and let that transformation unfold.

And if you’re reading this, I’m sure you want to put in the effort. You’re ready to put in the time. You are ready to take ownership of your career, rise up in your confidence, and absolutely crush it!

So, LFG!!!

The good news is that you’ll have access to this course and material for 6 months! 

I mean I don’t recommend doing one module per month, because working at pace with the community in the Facebook group will be a huge support for you.

But at the same time, hey – life happens! And I value your priorities. And sometimes that means needing a break from it all with a little vacation & relaxation.

You do you!

We’ll be here when you get back.

The group coaching sessions will be recorded and stored in the private Facebook group. And since you can submit a problem/Q&A ahead of time each week, I might still be able to help answer your issue and you can catch it later.

The Facebook group will be archived after the 8 week course is completed, so you’ll still have access to the conversations and videos for the full 6 months you have access to the materials.

Nope. And that’s a good thing!

Trust me!

The modules will be released individually over the 8 weeks. The first three modules will come out every other week, and then the final two come out weekly.

You’ll be receiving access to each module at the beginning of the week (around about Sunday evening depending on your time zone).

Each module builds off the previous modules so you can grow your confidence and career skills in a systematic method that makes it easier for you to progress.

And while some women might watch all the videos and complete all the exercises on Monday, some of you might go ahead and ease into it, or wait until the weekend to catch up. Or watch all the videos to prep for group coaching but hold off on the exercises until after the whole course is over.

Again, you do you! This whole course is to encourage you to take control of your career and be confident in your values, priorities, and choices. So rabbit or tortoise – whatever method works for you, I’m here for that.

Either way, the scheduled module delivery system helps the group of awesome women stay on the same chapter if not on the same page. And that encourages the community and collaboration within the group.

Absolutely not!

A lot of women who join and have been part of the Women’s Career Transformation Academy in the past do happen to be sports med docs, ATCs, PTs, or physicians.

But that is in no way a requirement!

We’ve also had engineers and grad students and academics.

I know a lot of sports-y people because that’s how my career started, and that’s who I interview on the Madam Athlete podcast,, but the WCTA is an inclusive Academy.

We know that women in all fields, and especially the male-dominated fields, have more obstacles in their path.

This course is for any woman, in any career, who needs a little coaching, a little encouragement, a dedicated time, and a proven framework to help them build their confidence and take ownership of their own unique career journey.

So bring whatever career you’re packing and get on in here!

Not a problem at all! It’s important to me that we make sure this program is the right fit for you.

I strongly believe that it’s not just the content that has to be useful, it’s also the community, my teaching style, and our personalities!

Email me at giselle@madamathlete.com and we can set up a 30 minute zoom (with or without video, no pressure!) to ask all your questions and to make sure the Women’s Career Transformation Academy is the right fit for you!

Remember, registration closes Thursday, May 5th at 9pm ET. So don’t wait until the last minute to email!

If you’re having any problem reaching me by email, you can also message me on Instagram, Facebook, or Twitter. 

Still "thinking about it"?

You should give the Women's Career Transformation Academy a 30-day risk-free shot if you're motivated by any of the following:

You're tired of feeling like an imposter, and you're ready to be the confident, badass boss of your own career.

You’re tired of second-guessing yourself and your place in your career. You have an inkling that the patriarchy has made you feel this way by demanding more perfection out of women while still not valuing their worth or paying them equally. 

You like what you do, or you want to like what you do, and you know that mastering your imposter syndrome, your perfectionism, and your fear of failure, will help you advance in your career and feel confident in yourself and where you are going.

That’s why you are motivated beyond measure to invest 5 weeks to transforming your mindset so you can transform the rest of your life and career.

You are ready to put in the effort and really see what you can do with your career.

You haven’t been sure what the next step is in your career, or you can see it, but you just can’t quite figure out how to get there.

This is your next step!

You are ready to rise up and ready to put in the work to understand yourself better, set more effective goals, work on your mindset, network, and tackle your finances…

Because you are freaking READY FOR A CHANGE!

You recognize that this is the best offer you'll ever get on the Women's Career Transformation Academy.

You recognize this is a step-by-step guide to personal and professional development, with a community, and weekly group coaching, and run by an expert who has a proven system for helping women find their confidence, develop their authentic goals, and go after the careers of their dreams…

And you recognize that a program like this could easily sell for nearly 5x the investment.

Along with the stack of special launch bonuses, you’re totally unwilling to let this opportunity pass you by – and even more unwilling to let a countdown timer decide the future of your career.

That's all I got...

If any of these motivating factors had you nodding your head, then I borderline insist that you start your Career Transformation today with a 30-day risk-free shot.

Giselle has accelerated my confidence to advance in my career as a sports medicine physician. While I was negotiating my first contract, she urged me to push for more (within reason) and as a result, I was able to start at a higher salary. I also was recently offered an elite position within sports medicine and leaned on Giselle to work through the pros and cons. I find her insight invaluable!

If you are someone who is looking to build your confidence, accelerate your career, and find ways to get more enjoyment out of your life, Giselle can help you do this! She has a tremendous capacity to build confidence in others and she will give 110% for every issue and will work tirelessly to help you solve hurdles in your life. 

Maria Ryan, MD

Sports Medicine Physician

I personally cannot wait to guide you over these next five weeks...

I have been helping women develop their confidence and take ownership of their careers for over a decade.

As a woman sports medicine physician who has worked at the elite level and also trained future generations of women physicians, I have seen this work in action. In myself and in my learners. I help women own their self-worth and stand up for themselves, bring their voices to the table, negotiate for higher salaries, and push themselves to believe in themselves and what they can achieve.

I help women go out into those male-dominated spaces and freaking shine.

More than anything else, I want to share that with you today.

If you’re a woman who is early in your career working in a male-dominated field, you owe it to yourself to at least take a risk-free plunge to see what your life could be like with a career you’re in charge of.

To experience firsthand a community of badass women working together to take ownership of their careers, find their unique identities, set goals, crush imposter syndrome, network, and handle their financial business.

When you choose to accept my invitation, I personally guarantee that these next 5 weeks will be the beginning of your incredible career transformation.

I can’t wait to meet you personally inside the Women’s Career Transformation Academy.

Let’s get after it!

– Giselle

ENROLL NOW - Doors to the Women's Career Transformation Academy Close Soon!

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