46. Be Your Own Storyteller with Reno Aces’ General Manager Emily Jaenson

On today’s episode, I’m talking with Emily Jaenson, the General Manager of the Reno Aces, a AAA Minor League Baseball team associated with the Arizona Diamondbacks.  She shares how to be your own storyteller when narrating your career journey and advocating for yourself and marketing your good work.

When Emily was hired as the Aces’ GM, she was the first woman GM in Minor League Baseball in 20 years. It’s a fitting position for a woman who first learned how to score baseball games at 5 years old with her mom.

Like most of our guests, Emily did not have a straight-line journey in sports to get to her current position. She started off thinking she’d go into athletic training and then pivoted into marketing. Her first job was in ticket sales with the Chicago Bulls. And through several twists and turns, including leaving sports for the non-profit world, she continued to learn and grow along the way, and consistently worked to be so good that no one could forget her. That work paid off and ultimately earned her the GM position.

And now, Emily is using her position to help support other women in sports through her podcast, Leadership is Female, and her work in Diversity, Equity, and Inclusion in baseball.

Emily earned her BS in Advertising from the University of Illinois at Urbana-Champaign. She is the host of the Leadership is Female podcast and has been a member of the Board of Directors for Girl Scouts of the Sierra Nevada.

We talk about:

  • Being the storyteller of your own journey
  • Choosing opportunity and growth instead of comfort
  • How having it all is possible because it is also self-determined

For more on Emily Jaenson, you can find her on social here:

To check out her podcast, Leadership is Female, head over here:



If you’re looking for more guidance in building your own career identity and taking control of your career narrative, sign up for the Women’s Career Transformation Academy waitlist, and you’ll be the first to know when the Fall session opens up!

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